Last Minute Gift for Music Fans: Why a Gift Card Beats a Guess

Art print gift card for music fans shown on a phone screen, redeemable against any discography tube map print at mikebellmaps.com.

Last Minute Gift for Music Fans: Christmas Order Dates, and Why a Gift Card Beats a Guess

If you need a last-minute gift for a music fan and you are not certain which band they would actually want on their wall, a gift card is the better choice. Mine arrives by email as a code, so there is nothing to wrap, and you can either send it straight away or schedule it to land on Christmas morning or their birthday. They then choose the artist, the size and whether it comes framed. You give the budget and the thought. They make the call you were never going to get right by guessing.

Is a gift card a lazy present, or does it just feel that way?

It mostly feels that way, and the feeling belongs to the giver rather than the person opening it.

Researchers at Wharton looked at exactly this and found that givers reliably reach for the highly specific gift because they believe it will read as more thoughtful, while recipients are happier with something that leaves them some latitude. The same work found that people take longer to use a card when it comes bundled with a strong hint about how to spend it.

So the anxiety that stops people buying a gift card is real, but it is not usually shared by the person receiving it. What that research also implies is that the narrower the card, the more it can start to feel like an instruction.

That is the line I have tried to walk here. A card for my shop is specific enough to say something true about the person: you know they care about music or film enough to hang it on a wall. It is open enough that they still pick the record collection that means something to them, out of the whole catalogue of maps.

What if I do not know which band they would choose?

Then you are in the situation the card was made for, and you are in good company. I research and draw every one of these maps myself, and I still change my mind about which is my favourite.

Guessing an artist is a genuine risk. Someone can love a band and still not want that particular record on their wall, or they may already own a print of it, or the one you would pick is the obvious album rather than the one they actually play.

Handing over the choice removes all of that. It also means they end up with something deeply researched rather than something generic, which is the part a high street gift card cannot do.

Art print gift card for music fans, redeemable against any discography or film plot map at mikebellmaps.com
Sent by email
Art Print Gift Card

Redeemable against any music or film map in the shop. Never expires, and any unspent balance stays on the card.

What is the last day to order a print for Christmas?

Prints are made to order, and the busy weeks before Christmas slow both printing and post. Last year some parcels were held up well beyond the usual times, so these are my recommended order-by dates, with margin built in. They are not guaranteed cut-offs.

Delivering to Order a print by
United Kingdom and Europe Thursday 3 December
United States and Canada Monday 30 November
Australia Tuesday 10 November

Australia is much earlier because parcels there have taken the longest. If you have missed your date, the gift card is the safe option: it never depends on the post.

How quickly does a last minute gift card actually arrive?

It goes out by email, so the answer is minutes rather than days. There is no print run and no packing in between.

That matters more than it sounds, because a framed piece of wall art is not something that can land in an inbox. A card can.

You can also set the send date. If you are organised in November, you can buy it now and have it arrive on Christmas morning itself, which is the one thing a wrapped parcel sitting in a cupboard cannot do.

Art print gift card email showing the redeemable code, a last minute gift for music fans from mikebellmaps.com
The card arrives as an emailed code, either straight away or on a date you choose.

Which gift card value should I choose?

Start from the print you think they would pick, because that is the figure the card has to clear. The prices for each size, unframed and framed, are on every product page.

There are three card values. I have deliberately not reprinted them here, because they are set on the card itself and I would rather you read the live figure than a number I typed into a blog post months ago. They are shown on the gift card page when you choose one.

The rule of thumb is to pick the value that clears a whole format outright. A card that covers a print in full feels finished. One that leaves the recipient to find the difference feels like a voucher. If you want to go beyond the top value, buy two and send them together, because the balances stack.

Values show in your own local currency at checkout.

What will they actually spend it on?

Every print is a discography or a film plot drawn as a London Underground map, with each album or scene as a station on the line. The music maps also carry the musicians, so you can follow a bass player or a session keyboard player across a whole career.

The David Bowie map is the one people redeem against most often, and it is a fair illustration of what the card buys: years of reading sleeve credits, drawn as a single route.

David Bowie discography tube map art print in an A1 black wood frame, a gift for music fans from mikebellmaps.com
Deeply researched
David Bowie Discography Map

The studio albums in order as stations, with the players who ran through them drawn as lines. Held in the permanent collection at the V&A David Bowie Centre.

If the person you are buying for leans somewhere less obvious, that is precisely the argument for the card. The Nick Cave map is a good example of the sort of thing somebody picks for themselves and you would probably never have landed on.

Nick Cave and the Bad Seeds discography tube map art print in A1, unframed Giclée wall art from mikebellmaps.com
Let them choose
Nick Cave Discography Map

The Bad Seeds line-up drawn across the albums, one of the many maps a card can be spent on.

How do I make a gift card feel like a real present?

Three things do most of the work, and none of them takes long.

  • Say why you chose this shop. One line in the message about the band you both saw, or the record they play constantly, turns the card into evidence that you were paying attention.
  • Time it properly. Schedule it for Christmas morning rather than sending it three days early alongside the other admin in their inbox.
  • Pick a value that clears a whole print. A card that covers a format outright feels finished. One that leaves them to top it up feels like a voucher.

Frequently asked questions

Is it too late to order a print for Christmas?

It depends where it is going. My recommended order-by dates are Thursday 3 December for the UK and Europe, Monday 30 November for the US and Canada, and Tuesday 10 November for Australia. After that, send a gift card.

Does the gift card expire?

No. It has no expiry date, and if they spend less than the full value, the remaining balance stays on the card for next time.

Can I send it on a specific date?

Yes. You can have it delivered immediately or schedule it to arrive on a birthday, an anniversary or Christmas morning.

Can it be spent in more than one go?

Yes. Any unspent balance stays on the card, so a larger value can cover a print now and a second one later.

Can it be spent on the film maps as well as the music ones?

Yes. It works against anything in the shop, including the film plot maps and the town maps, not just the discography prints.

What are the prints made from?

Every one is a Giclée print on 230gsm premium fine art paper, textured matte, archival and acid-free, in A3, A2 and A1, with 16 x 12in, 24 x 18in and 36 x 24in sold as separate formats for US frames. A2 and A1 also come ready to hang in a black wood frame.

Will it work if they live outside the UK?

Yes. The value appears in their local currency at checkout.

Short on time, or short on certainty

Send a card in the next few minutes and let them pick the record collection that actually means something to them.

Choose a gift card

Sent by email. No expiry date. Redeemable against any print.

If you would rather take the risk and pick something yourself, the music art print collection is where I would start, and my Christmas gifts for music fans guide narrows it down by artist and era.