BAND MERCHANDISE CASE STUDY - Country 2 Country Festival 2025
Band Merchandise: Festival Music Maps
CountryLine Radio recently commissioned me to create an exclusive set of four maps as band merchandise for the Country2Country (C2C) Festival 2025. This project was particularly exciting as it allowed me to combine my passions for music, visual storytelling, and innovative design.
The Project - Band Merchandise Maps
CountryLine Radio approached me with a clear vision: to produce unique, collectable maps celebrating the headline acts of C2C Festival 2025, as well as a special ‘History of Country Music’ map. Each map had to be practical, memorable, and visually stunning—something fans would treasure long after the festival.
Design & Format
My distinctive Z-Fold format allows my band merchandise maps to fold neatly into an easy-to-carry size yet expand beautifully into a full A2 poster. Each map is encased within sturdy, elegant hardcovers, protecting the artwork and enhancing the overall presentation. Designed specifically with festival-goers in mind, these maps easily slip into a back pocket, ready for use at the event, and are equally suitable for framing as a lasting memento.
The Maps
Three Headliner Maps: Each map is dedicated to one of the festival’s headline performers, visually narrating the artists’ musical journeys. Albums, notable songs, collaborations, and career milestones are intricately laid out in my signature tube map style, capturing each artist’s unique story in a compelling visual format:
'The History of Country Music’ Map: This comprehensive map charts the rich history and evolution of country music, highlighting influential artists, landmark albums, and defining moments that shaped the genre. It serves as both a tribute and an educational piece, offering fans new insights into the music they love.
Practical & Collectible - Band Merchandise Maps
The beauty of these band merchandise maps is not only in their detailed artistry but in their practicality. Designed to be lightweight and compact, these items proved convenient for festival attendees to carry around, thereby enhancing their overall festival experience. Post-event, these maps transition seamlessly into beautiful framed artwork, ensuring lasting enjoyment and value.
Results & Reception
Feedback from CountryLine Radio and festival-goers alike was incredibly positive. The maps quickly became sought-after merchandise items, celebrated for their creativity and high-quality presentation. Fans loved the balance between usability at the event and collectability afterwards, solidifying the success of this merchandise line.
Why Maps?
My maps always combine detailed research, artistic craftsmanship, and practical use. For the C2C Festival, they did exactly that—offering a meaningful connection between music fans, their favourite artists, and the broader legacy of country music.
Ready to Partner?
If you’re a promoter, manager, or band representative, let’s explore how my distinctive art pieces can enhance your merchandise offering - both at gigs and online.
Contact me directly at mike@mikebellmaps.com